With an illustrious career spanning over three decades, Deven Moreno has etched his name as a revered Restaurant Business Creator and Systems Guru, spearheading the expansion of multiple multi-million dollar restaurant brands to national-level recognition.Throughout his journey as an owner and esteemed C-level executive, Deven has co-created and played a pivotal role in the resounding success of several culinary ventures, transforming them into household names. From inception to national prominence, his expertise in orchestrating fast-paced restaurant roll-outs and implementing robust financial operating systems has earned him accolades and widespread recognition. The magnitude of Deven’s impact on the industry is evident through numerous articles featured in esteemed publications such as Forbes and Restaurant Business Magazine. His insights and transformative strategies have also captivated audiences on various national TV networks, including the renowned Food Network. As a seasoned visionary, Deven has been at the helm of launching several hundred restaurants, deftly managing teams as large as 300 individuals. His leadership prowess and innate ability to inspire excellence have left an indelible mark on each venture he’s been a part of, ensuring unparalleled success and growth. Beyond his remarkable contributions to the culinary landscape, Deven is equally passionate about creating positive change on a global scale. As a co-founder of, he actively pioneers impact investing opportunities worldwide, harnessing the power of business for the greater good. In a remarkable display of his branding creativity, Deven was also credited with crafting the official slogan for the 2002 Salt Lake City Winter Olympics: “Light the Fire Within.” This poetic expression of inspiration reflects the very essence of his dynamic and innovative spirit, inspiring everyone around him to ignite their passions and drive for excellence.

Madison Hannett

Executive Assistant & Director of Operations

Madison Hannett has a wealth of experience and skills in the beauty industry, particularly in the areas of communication, operations, and team building. Her role in overseeing multiple store locations and implementing operational systems that contributed to the overall success of the company demonstrates her leadership and strategic abilities. Madison’s emphasis on excellent communication, critical thinking, and organizational skills suggests that she is not only well-versed in the day-to-day operations but also capable of navigating complex challenges within the industry. Her reputation for building teams and nurturing future leaders highlights her commitment to developing a positive and thriving work environment.


Sheena is a food and product photographer known for creating images that are bold, vibrant and fun. She has worked closely with brands to craft a distinct look and feel through imagery that makes you smile. She enjoys collaborating on both large and small sets. She loves the expressive nature of food and seeks to tell its story. Sheena graduated from UVU with a BFA in photography and has worked as a commercial photographer for 10 years. She has photographed multiple cookbooks, worked with brands like GE, Nature Nates, Fatboy Ice Cream, and Cafe Zupas.


Keegan Black is a creative storyteller who is passionate about branding and design. He has worked as a creative director and designer with 10+ years of industry experience. Keegan has worked on billion dollar brands as well as countless startups to help excel in their respective markets. He builds and collaborates alongside his clients to simplify, elevate and craft timeless brands. He would love to help you create and cultivate your brand to rise above the rest.