Co-Founder & CEO

With an illustrious career spanning over three decades, Deven Moreno has etched his name as a revered Restaurant Business Creator and Systems Guru, spearheading the expansion of multiple multi-million dollar restaurant brands to national-level recognition.Throughout his journey as an owner and esteemed C-level executive, Deven has co-created and played a pivotal role in the resounding success of several culinary ventures, transforming them into household names. From inception to national prominence, his expertise in orchestrating fast-paced restaurant roll-outs and implementing robust financial operating systems has earned him accolades and widespread recognition. The magnitude of Deven’s impact on the industry is evident through numerous articles featured in esteemed publications such as Forbes and Restaurant Business Magazine. His insights and transformative strategies have also captivated audiences on various national TV networks, including the renowned Food Network. As a seasoned visionary, Deven has been at the helm of launching several hundred restaurants, deftly managing teams as large as 300 individuals. His leadership prowess and innate ability to inspire excellence have left an indelible mark on each venture he’s been a part of, ensuring unparalleled success and growth. Beyond his remarkable contributions to the culinary landscape, Deven is equally passionate about creating positive change on a global scale. As a co-founder of, he actively pioneers impact investing opportunities worldwide, harnessing the power of business for the greater good. In a remarkable display of his branding creativity, Deven was also credited with crafting the official slogan for the 2002 Salt Lake City Winter Olympics: “Light the Fire Within.” This poetic expression of inspiration reflects the very essence of his dynamic and innovative spirit, inspiring everyone around him to ignite their passions and drive for excellence.


Co-Founder & COO

As an accomplished entrepreneur and veteran of the restaurant industry, Matt Bourgeois has spent over 30 years honing his craft and establishing himself as a true business and industry leader. From humble beginnings, he rose through the ranks to co-found some of Utah’s most respected brands, including Canyon Culinary, Inc. (Porcupine Pub & Grille, The Dodo, Rio Grande Cafe, and Bohemian Brewery), as well as Publik Coffee Roasters, cementing his reputation as a respected figure in the world of hospitality. He has a well-earned reputation for innovation, quality, and excellence. Throughout his career, Matt has founded, owned, and operated multiple successful restaurant concepts, each one a testament to his passion, creativity, and business acumen. With a keen eye for emerging trends and a deep understanding of what makes a great experience, he has consistently pushed the boundaries of what is possible in the food and beverage industry. His destinations have captured the hearts and palates of locals and diners from around the world. Whether overseeing the development of a new concept, working tirelessly to improve the performance of an existing restaurant, or sharing his insights and expertise with other industry professionals, Matt is always striving to push the envelope and raise the bar for what is possible in the restaurant industry. With his extensive knowledge, a wealth of experience, and unwavering dedication to excellence, he is a true leader in his field and a trusted source of advice, inspiration, and guidance for aspiring restaurateurs and industry veterans alike. Today, Matt continues to innovate and inspire, working tirelessly to elevate experiences and create unforgettable moments for guests as well as operators. Whether you are a seasoned industry professional or a passionate entrepreneur looking to create the next big thing, his expertise, insight, and experience are sure to leave you inspired.

Madison Hannett

Executive Assistant & Director of Operations

Madison Hannett has a wealth of experience and skills in the beauty industry, particularly in the areas of communication, operations, and team building. Her role in overseeing multiple store locations and implementing operational systems that contributed to the overall success of the company demonstrates her leadership and strategic abilities. Madison’s emphasis on excellent communication, critical thinking, and organizational skills suggests that she is not only well-versed in the day-to-day operations but also capable of navigating complex challenges within the industry. Her reputation for building teams and nurturing future leaders highlights her commitment to developing a positive and thriving work environment.


Brenna White, a seasoned professional in the culinary world, has established herself as a Personal Chef, Food Stylist, Recipe and Menu Researcher, Developer, and Consultant. Her culinary journey spans from the bustling streets of New York City to the vibrant food scene of Los Angeles.

Brenna’s culinary foundation was honed at the prestigious Natural Gourmet Institute for Health and Culinary Arts, affiliated with the renowned Institute of Culinary Education (ICE) in New York City—a school consistently ranked as the #1 culinary institution in America.

With expertise across a wide spectrum of culinary arts, Brenna’s true passion lies in the art of baking. She has gained recognition for her exceptional skills, including a notable mention of her Quinoa Banana Muffin in Rolling Stone Magazine, courtesy of none other than Taylor Swift.


Sheena is a food and product photographer known for creating images that are bold, vibrant and fun. She has worked closely with brands to craft a distinct look and feel through imagery that makes you smile. She enjoys collaborating on both large and small sets. She loves the expressive nature of food and seeks to tell its story. Sheena graduated from UVU with a BFA in photography and has worked as a commercial photographer for 10 years. She has photographed multiple cookbooks, worked with brands like GE, Nature Nates, Fatboy Ice Cream, and Cafe Zupas.


Keegan Black is a creative storyteller who is passionate about branding and design. He has worked as a creative director and designer with 10+ years of industry experience. Keegan has worked on billion dollar brands as well as countless startups to help excel in their respective markets. He builds and collaborates alongside his clients to simplify, elevate and craft timeless brands. He would love to help you create and cultivate your brand to rise above the rest.